We Did It!

Routinely the very hardest time of year for us is January. Why? Business is generally down to a crawl, and we are burnt crispy after the holiday season. What we'd love to do is take a couple of weeks off (or burn the shop down), but what we have to do is wrap our brains around our most (not!) favorite time of the year. You know, the February holiday that's all tacky red and lacey, and full of corny stuffed animals, expensive flowers that last a day or two, and mountains of bazillion calorie chocolates. And bear in mind that red is one of our least favorite colors to design with.....
But okay, we're game. It has to be done. Looking through the product catalogs helped a little, and we put in our orders, with some new stuff thrown in to spark ours and everyone else's interest. Julie tried to be encouraging..."You know we always do better when we have new things to work with!" I wasn't so sure. Summoning up that creative gene again so soon after Christmas is always like pulling teeth (painful!)
Then a Really Funny Thing happened when our new Valentine's Day stock started to arrive. We began to feel cautiously excited as we opened each box, and the little light bulbs started going off in our heads. New design ideas! Yes! We forged ahead, gave ourselves some deadlines, arranged a photo shoot, and jumped in. As I've said before, Julie and I work pretty well together most of the time. When the pressure's on, we kick into creative overdrive, and usually come up with some great gifts. We bounce alot of ideas off each other, and even finish each other's designs when one of us is stuck. It works for us.
So we were off and running, and within a few days we found ourselves with 2o new gifts for the Dreadful Holiday. Roses, bears, chocolate, red. All of it. We sat back, looked at our work, and liked it! And then we tried to figure out just exactly why we had so much fun doing it.....?
If you'd like to check out our new Valentine's Day creations, go to syracusegiftbasketcompany.com or click on the link provided here.