Webucator

One of our most regular, ongoing corporate projects doesn't have anything to do with gift baskets.

Webucator is a Syracuse based company that offers online computer training. When a client signs up for a class, they are imediately sent the necessary materials - usually a computer headset, and sometimes a training manual, and some complementary goodies - a cup, pen and highlighter with their logo on it and some candy. When they approached us a couple of years ago, they were just putting the candy in a zip-lock bag, boxing it all and sending everything to the client. It worked, but the presentation wasn't great and they were getting too busy to keep up on it (it's a good problem to have!).

We came up with an easy, more attractive way to present the items: we put the pen and highlighter in the cup, filled the cup with assorted candy, dropped it in a cellophane bag and tied it up with orange and blue raffia (and the salesperson's business card) to coordinate with their corporate identity. They loved it! And best of all, they didn't have to worry about it anymore.

Now we have a separate area in our workroom devoted to Webucator, and we keep all their materials on hand to be shipped out at a moments notice.