Back in the Game
Part of our streamlining process for the business included weeding out "dead weight" gifts on the website and redesigning some existing gifts that we wanted to keep. Dead weight gifts are things that never really took off, for whatever reason (often a mystery to us.) Redesigns become necessary when major components or containers become unavailable (frustrating!), or we find a better way to design a gift. We've had some new ideas simmering on the back burner for awhile, as well as the urgently needed holiday designs for this season. Bottom line.....we had alot of work to do!
Julie set the photo shoot for Monday, and we were off and running. We've been so busy, it came down to the weekend to get it all done. We spent most of Saturday cooking up new designs, and continued to add more on Monday morning until our photographer came. We're fortunate to have Laura Brazak (Laura Brazak Photography), who's willing to come to our shop and take the photos in-house. She's a good friend of Julie's, and does a great job with our products. (Adjusting cookie boxes, shower gel, and Kit-Kats to the proper angle can be challenging!) In the olden days, Julie had to load all of the new gifts into her van, lug them to the photographers', and then cart them all back again to our shop. Logistical nightmare.
Happily, Julie and Laura have the shoots down to a science, and it all goes pretty quickly...adjustments made, photos taken, done. It's all pretty laid back, and so not stressful! Laura finished the job yesterday in no time. We still have some holiday gifts to work on this week, but most of our standard designs are done for the time being. And then there are the spread sheets, descriptions, and uploads to do. But...we're on our way!
After the photo shoot yesterday, I looked at all the great new gifts, and then looked at Julie. "I guess we're not rolled over playing dead anymore....it looks like we're back in the game!
Julie set the photo shoot for Monday, and we were off and running. We've been so busy, it came down to the weekend to get it all done. We spent most of Saturday cooking up new designs, and continued to add more on Monday morning until our photographer came. We're fortunate to have Laura Brazak (Laura Brazak Photography), who's willing to come to our shop and take the photos in-house. She's a good friend of Julie's, and does a great job with our products. (Adjusting cookie boxes, shower gel, and Kit-Kats to the proper angle can be challenging!) In the olden days, Julie had to load all of the new gifts into her van, lug them to the photographers', and then cart them all back again to our shop. Logistical nightmare.
Happily, Julie and Laura have the shoots down to a science, and it all goes pretty quickly...adjustments made, photos taken, done. It's all pretty laid back, and so not stressful! Laura finished the job yesterday in no time. We still have some holiday gifts to work on this week, but most of our standard designs are done for the time being. And then there are the spread sheets, descriptions, and uploads to do. But...we're on our way!
After the photo shoot yesterday, I looked at all the great new gifts, and then looked at Julie. "I guess we're not rolled over playing dead anymore....it looks like we're back in the game!
posted by Marcia at 8:50 PM
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